From Blog to Boutique

 

sherry-boutique-logo

I just returned home from a month in the Sherry Triangle. Part of my visit I finally met Helen Highley in person. I’ve been following her criadera.com blog since I first started diving into my sherry obsession three years ago. I’m very excited to help announce that she is now launching an online store SherryBoutique.com TODAY! (Sadly, the store is only serving the UK.)

In recent years the UK has rediscovered its love of sherry, with a new generation learning that sherry doesn’t have to mean a sticky, sweet bottle brought out by a great-aunt at Christmas. In the same way that we’ve embraced craft beer and gin, the fresh, exciting and complex wines produced in Spain’s tiny ‘sherry triangle’ have found an enthusiastic and growing audience in the UK.

Part of the band of bloggers and food writers helping to drive this growth is the team behind criadera.com – a blog about the people, places and wines of the Sherry Triangle. The success of the blog, coupled with their passion for sherry has prompted the Criadera team to launch the online store sherryboutique.com – giving UK sherry lovers the chance to buy some of the most exceptional, limited release sherries available.

As the name suggests, this is a truly boutique approach to online retailing – a small range will be available, from a classic bone-dry Fino to accompany olives or seafood, to a VORS Oloroso with an average age of 45 years. Currently, sherryboutique.com imports wines from two very small, family-owned bodegas – Bodegas Urium and Bodegas Faustino Gonzalez – that make exceptional wines in small volumes in Jerez de la Frontera, Andalucía. These are artisans producing very special premium products. Future plans include featuring guest sherries from other bodegas to complement the range.

uriumBodegas Urium is the fulfillment of a lifelong dream for owner Alonso Ruiz, whose father passed on his passion for sherry and inspired a desire to make it. Alonso bought a bodega containing soleras dating back to the 18th century and in 2009, with daughter Rocío, launched Bodegas Urium. As well as Fino En Rama and Manzanilla Pasada (both eight years average age), they produce two ranges:

  • Clásicos – with average ages of between 12 and 15 years
  • VORS – minimum certified average age of 30 years, but in reality close to an average of 45 years

They also produce a very special Palo Cortado (Gran Señor de Urium) – average age of 100 years. Bodegas Urium sherries can be found on the wine lists of Michelin-starred restaurants in Spain and the rest of Europe.

cruzviejaBodegas Faustino Gonzalez was founded in 1971, when a local doctor bought soleras dating back to 1758 and moved them to his wife’s bodega in the part of Jerez known as Cruz Vieja – the old cross. In 2014 his family launched the Cruz Vieja range of sherries, the first time sherries from the bodega have been commercially available. Each sherry is ‘En Rama’ meaning that it has been bottled without any filtration, clarification or other treatment. This means that all the flavors and fantastic complexity are retained for you to enjoy.

These are very exclusive sherries, with only 1000 bottles of each type released each year worldwide. They grace the wine lists of several Michelin-starred restaurants in Spain and every sherry in the range has been awarded 90+ Parker Points. The listing for each sherry includes knowledgeable yet accessible tasting notes and descriptions, and information on the bodegas themselves to give customers an understanding of the people behind these wines. There’s no minimum order quantity and the sherries can be shipped throughout the UK.

Helen Highley comments “We are sherry lovers first and foremost, and over our years of visiting the region we became convinced that the UK was ready to rediscover sherry and fall in love with it all over again. The success of criadera.com proved that there is clear sector of consumers who want to learn more about this wonderful wine, but we wanted to do more. We’ve been lucky enough to taste amazing wines from tiny bodegas that simply weren’t available in the UK and we felt passionately that they should be. They trusted us to bring their brands to enthusiastic sherry lovers in the UK, and we’re thrilled that a number of independent wine merchants and restaurants now stock these wines and we can share them with people who love them as much as we do. But not every sherry lover lives in a big city with indie wine shops or restaurants that ‘get’ sherry. sherryboutique.com is for those sherry lovers who want to enjoy these very special sherries but don’t have a stockist nearby.”

criadera-team